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Contact Us:


Radiant Wheels Canada: 800.663.6331

Wheels MSM Canada: 800.667.4175


Radiant Clipper USA: 800.678.2547

Radiant: 800.214.1289

Vision - Mission


Radiant Wheels Canada's vision is to leverage and accelerate growth by combining our collective strengths, products, services and capabilities. This will be achieved through collaborative teamwork with both the Radiant Wheels Organization and the Radiant network.

Our focus on customer service excellence is a cornerstone in our strategy for growth and success to better support Wheels / Radiant sales, and to align these sales activities with effective operations, strong carrier / vendor relationships, and streamlined administrative and financial processes


Customer Excellence - Drive high service standards and innovative solutions

Goals and Objectives - Strategically align divisions & departmental & team goals to achieve our objectives and results

Quality Processes - Measurable processes & KPIs for all areas which support high standards and facilitate continuous improvement

Culture - High performance environment which attracts and retains passionate, talented, empowered people, founded on respect, trust and integrity

IT - Increased investment in leading edge, integrated and highly efficient, effective systems which will enable and leverage combined Radiant Wheels / Radiant success